Rich Luhr
Publisher, Airstream Life | Founder, Airstream Life Store

Rich Luhr

Rich is a nationally-recognized expert in how to outfit, maintain, and travel in an Airstream. He has nearly 20 years of extensive Airstreaming experience, three of them full-time, and is the author of two books: “The Newbies Guide to Airstreaming” and “The (Nearly) Complete Guide to Airstream Maintenance."

Rich founded Airstream Life magazine in 2004, and since then has published more than 65 issues (and counting!) of the quarterly print publication. He is also the co-founder and organizer of major Airstream events such as Alumapalooza, Alumafandango, Alumaflamingo, and Alumafiesta. 

 

Suzie Wojner
Store Manager

Suzie Wojner

From managing vendor relationships and product inventory to overseeing store operations, Suzie is the "air traffic controller" of the Airstream Life online store. She's guided the company through two moves and has been an integral part of our growth. Suzie previously held operations management roles in technology and logistics, as well as in senior living placement. Her skills and dedication have been vital to our success. 

 

Cheryl Toth (Tothie)
Marketing and Retail Operations 

Cheryl Toth Tothie

Tothie develops and oversees marketing and growth initiatives for the Airstream Life Store. Along with Rich, she creates video, blog, and other content gleaned from the couple's Airstream travels. Tothie is responsible for all digital marketing, promotional programs, new product development, and social media. She also oversees artist engagement, artwork and product curation, and digital marketing for the Globetrotter Gallery.

Prior to joining Airstream Life, Tothie spent 25 years in healthcare consulting and technology leadership roles, and was a physician office management expert. When her new business was halted at the start of the pandemic, Tothie jumped at the opportunity to learn and create in a new industry.  

 

Mickey
Chief Morale Officer 

Mickey the Airstream Life dog

Mickey provides comedy, cuddles, and stress relief to the Airstream Life Store team. He's often the first one to greet customers (and their dogs) when they visit our Tucson retail store.

When he isn't pulling the stuffing out of his toys or in the midst of "the zoomies," Mickey protects us from the USPS Guy, the vacuum, and anyone who arrives wearing big boots.